OKIA and Bank DnB NORD
OKIA is one of the first web agencies in Estonia (est. 1996) providing excellent web solutions for public websites, self-service e-shops, advisory tools and all kinds of web-based marketing campaigns. OKIA’s team covers strategic planning for websites, focus analysis, usability, graphic design, technical implementation and support and maintenance.
A little more than a year ago one of our key clients, DnB NORD Pank (Estonian subsidiary), was looking for a partner to implement a new platform for their new website. As DnB NORD in Estonia and Poland were both in need of a new website, it was decided that one of the countries should lead the project at the group level.
The initial idea for the design was from Poland. OKIA took a look at it and concluded that it lacked specific purpose – it was too vibrant, difficult to manage, not search engine friendly and most important of all – confusing for the end user. As the client wanted a solution that would better serve their business principles, OKIA performed their own general and functional audit and, presented a solution that focused on simplicity, a concrete goal and clear aesthetics and a solution that was quickly realized. The management at Bank DnB NORD thought the result was good and their design proposal was approved. The next step was to adapt their solution for all-around use in the Bank DnB NORD Group. To date, their solution has been used as the basis for DnB NORD Estonia, Lithuania, Poland and Denmark.
Maris Heinaru, Head of Marketing and Communications, DnB NORD Pank:
Changing the web design at the group level tends to be a long process, as international companies mostly require sites in different countries to look the same. This was also the case with DnB NORD. Our aim was to improve the website’s functionality, design, clarity and structure, allow search engine optimisation and increase sales through electronic applications. We are glad that we were able to fulfil these goals and create a completely new site that has already been or is being adopted throughout the group. We are positively surprised that despite being the smallest entity in the group we were able to lead the project at group level in Estonia and export Estonian IT services to other countries.
