Marimekko and the Export of Creativity

The Embassy of Finland in Tallinn has the pleasure of inviting you to a seminar on the internationally famous Finnish design brand Marimekko. The seminar will be held at the Embassy of Finland in Tallinn (address Kohtu 4, Tallinn) on 21 March 2013 from 13:30 to 16:00.

The seminar will reveal the story on Marimekko and what was behind the international breakthrough of the brand.  The seminar will also tackle the challenge of exporting creativity.

R.S.V.P. sanomat.tal@formin.fi by 19 March 2013 

More information:  Marjo Näkki, Councellor of Press and Cultural Affairs, marjo.nakki@formin.fi, mob. +372 569 30200

The seminar is part of the Team Finland activities in Estonia. The Team Finland network promotes Finland’s external economic relations and country brand, the internationalisation of Finnish companies as well as foreign investment directed at Finland. Its aim is to intensify cooperation between Finnish players in these sectors.  www.teamfinland.fi

The Embassy of Finland is celebrating the Marimekko exhibition at the Estonian museum of Applied Art and Design. www.etdm.ee

PROGRAMME:

How to export creative industries?

Maarit Ahola, Senior Consultant, Finpro

Maarit Ahola has cooperated with various Finnish companies and helped them to get into international markets. The companies Ahola has worked with include those of photography, music, playwriting, dance, television production and market communications.

Finpro is the national trade, internationalisation and investment development organisation in Finland.

Marimekko – the story, international breakthrough and future

Antti Ainamo, Adjunct professor, Aalto University, Department of Management and International Business

Antti Ainamo is an adjunct professor at the Aalto University and famous for his study and analyses on Finnish design brand Marimekko. His impressive CV includes stints at Stanford and Oxford Universities. Ainamo will tell why Marimekko has been so popular and where its brand is based on.